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Applications · Sales CRM

Everything your CRM does. Then it goes to work.

Leads, accounts, pipeline, quotes: the objects your team already knows, generated on governed meta. Agents carry the follow-ups, hygiene and forecast; reps carry the relationship; nothing moves off the record.

leads · accounts · pipeline · quotesWhatsApp & voice nativemaker-checker on discountsaudit trail to the step
Illustrative product experience · click “Approve & send” on the deal →
AMOGA Pipeline attentionRanked by evidence and valueMy team
3.2×Coverage · OP-1842
₹1.8 CrAt risk · 4 deals
12Follow-ups due
78%81%Forecast confidence
OP-1842 · NegotiationCommit West region renewal
Champion inactive 9 daysSequence approved · sending 9 am

₹64 L62%68%

OP-1834 · Proposal Enterprise expansion
Legal review prepared

₹42 L71%

OP-1819 · Discovery New-market rollout
Next meeting confirmed

₹31 L48%

OP-1807 · Qualification Channel upsell
Buying group incomplete

₹18 L39%

OP-1798 · Proposal Multi-site rollout
Security response viewed

₹27 L66%

Open pipeline ₹6.4 Cr · 25 active dealsForecast
OP-1842 · Live deal roomNegotiationCommit · advanced

West region renewal

₹64 LValue

62%68%Probability

28 AugClose

Best caseCommitForecast

RelationshipWatchRe-engagingChampion quiet for 9 daysSequence live from 9 am
CommercialAlignedProposal v3 viewed
Buying groupGapEconomic buyer not engaged
LegalReadyRedlines cleared
✦ outreach · prepared work

Three-touch re-engagement sequence in the account owner’s tone, carrying the August target and proposal-v3 context. No message goes out without approval.

last replyproposal v3seller tone

Approved by A. Mehta. First touch scheduled 9:00 am: decision and reason retained on the opportunity.

AuthorityA. Mehta · rep approval · 3 sourcesTrail retained
9:41•••
Seller companionToday
09:30 · TodayRenewal recovery reviewWest region renewal · ₹64 L
✦ outreach · prepared

Three-touch re-engagement with the August target and proposal-v3 context.

Review seller brief →
● Dictated · 6:14 pm on the record

“CFO intro promised by their ops head…”: logged, follow-up set.

Dictate update ●

outreach · sequence preparedThree touches drafted in the rep’s tone. Nothing sent.

Human checkpointA. Mehta reviews: edit, approve, or defer with reason.

Stage advanced on evidenceOP-1842 → Commit · trail retained, replayable.

One sales system · two operating motions

Depth for the deal. Speed for the queue. One governed record underneath.

Enterprise sellers need the whole buying context before the next move. High-velocity teams need the next best action before the lead goes cold. Sales CRM carries both without splitting work across a CRM, engagement tool and forecast spreadsheet.

Enterprise pursuit · OP-1842

Read the relationship, not just the stage.

Pipeline evidence, commercial context and prepared recovery work meet inside one live deal room.

account owner decides · trail retained
High-velocity response · LD-2214

Turn an incoming signal into prepared work.

Forms, ads, WhatsApp and calls land in one ranked queue with the next channel-aware action ready.

rep approves every send · reasoning logged
One governed spine

Identity, policy and evidence travel together.

Agents work inside the same role scope as the team; consequential actions still stop at named human authority.

identity · role scope · policy · trail

What changes

Keep the CRM surface. Change what the system carries.

You'll recognise every row from the CRM you rent today. The right column is the same capability with an agent inside it, and a human gate where money or commitments move.

01
Find and focus

The queue becomes a decision surface.

Capture and pipeline state stop being passive rows. Evidence names what needs attention, why it matters and who owns the next move.

Lead capture & routing

The SaaS playbook

Web forms, list imports, round-robin assignment.

Rebuilt agentic

Capture from forms, ads, WhatsApp and call logs; the qualify agent scores, enriches and routes by territory grid: with the reasoning logged.

Pipeline & stages

The SaaS playbook

A kanban the rep updates when they remember.

Rebuilt agentic

Stages advance on evidence: calls held, documents in, payments received. Stalled deals surface with the blocker and its owner named.

02
Prepare and govern

Follow-through arrives ready for review.

The system prepares the touch and the commercial path from record context. Reps and approvers retain the relationship and the commitment.

Follow-ups

The SaaS playbook

Tasks, reminders, and the ones that slip.

Rebuilt agentic

The outreach agent drafts every follow-up in your tone, on the right channel, at the right hour: the rep approves in one tap.

Quotes & discounts

The SaaS playbook

A pricing sheet and an approval email thread.

Rebuilt agentic

Quotes priced from a DMN grid; above threshold, maker-checker fires with the margin math attached: then e-sign, then closed.

03
Explain and improve

The number keeps its evidence trail.

Forecast and reporting stay connected to the deals, events and decisions that produced them, not a detached Friday reconstruction.

Forecast

The SaaS playbook

The Friday spreadsheet, gut-weighted.

Rebuilt agentic

Evidence-weighted commit built from stage signals, replayable down to the deal: the number and how it got there.

Reporting

The SaaS playbook

Dashboards someone built last quarter.

Rebuilt agentic

Ask the copilot in plain language; the answer arrives with its drill path and the audit trail behind every number.

And because it's generated meta, the checklist isn't the ceiling: fields, stages, grids and workflows reshape to your sales motion in the studio, not in a customisation backlog.
Sales CRM · the high-velocity motion

A hundred leads an hour. Nothing moves off the record.

Web forms, ads, WhatsApp and calls land in one evidence-ranked queue. Agents draft every touch; reps approve every send; the trail stays on the lead.

Book the Sales CRM sessionSee it live
Leads · Today’s queue
✦ Search or ask
64Fresh today · LD-2214
71%Contact rate · illustrative
12Follow-ups due
21Projected enrolments
LeadCampaign · sourceScoreNext action · agent
AR

Ananya Rao+91 98••• ••210 · Hyderabad

JEE-Crash-JulyMeta lead form

87

✦ Call before 8 pm
KP

Karan Patel+91 97••• ••118 · Ahmedabad

NEET-RepeaterGoogle search

81

✦ Share visit slots
MI

Meera Iyer+91 99••• ••487 · Chennai

Walk-in · Anna NagarBranch QR

74

✦ Send campus map
RS

Rohit Sharma+91 96••• ••902 · Jaipur

JEE-Crash-JulyMeta lead form

68

✦ Scholarship script
FK

Fatima Khan+91 95••• ••631 · Lucknow

Scholarship-TestReferral

63

✦ Schedule counsellor
VN

Vikram Nair+91 94••• ••044 · Kochi

NEET-RepeaterYouTube

57

✦ Retry best window
DM

Divya Menon+91 93••• ••771 · Bengaluru

Walk-in · JayanagarBranch QR

52

✦ Confirm visit
AB

Arjun Bose+91 92••• ••365 · Kolkata

Scholarship-TestWebsite

49

✦ Resume application
1–8 of 186 · routed by territory GRID · reasoning loggedBulk actions

Voice · missed call recoveredCallback completed inside the configured window; trail retained.

Visit booked from WhatsAppParent selected a live slot; the rep brief is prepared.

forecast · evening commit updatedEvery input and delta remains on the record.

LD-2214 · Live lead room

The whole story, on the record.

Every call, message and campaign lands on the lead. The outreach agent reads it all: best window, right opener, ready draft, and the rep approves every send.

Try the channel buttons: the prepared action adapts.
AR

Ananya RaoParent · JEE 2-year program · Hyderabad

87AI score
✦ outreach · prepared

Best window: 6–8 pm. Open with the scholarship test, then confirm the Saturday visit. Call script is ready for counsellor review.

Maker-checker · managerSV

“Slab-B scholarship clears my gate only after the Saturday visit: sibling discount stacks.”

Lead history

Voice AI callhostel + weekend batch; visit committedYDAY · 7:12 PM

WhatsAppfee structure PDF viewed twiceYDAY · 6:05 PM

Counsellor call11 min; faculty demo scheduledMON · 5:20 PM

SMSscholarship test reminder deliveredMON · 10:14 AM

Authorityrep approves every sendIdentity · role scope · trail
The agent roster

Four agents inside. Reps stay in front.

qualify scores and routes. outreach drafts in your tone. GRID connects what your team can’t see. forecast explains every delta, and humans hold every gate.

qualify · campaign pulse

Evidence-ranked intake

Scores, enriches and routes each lead against the active ICP and territory grid. Reasons stay on LD-2214.

58 leads reviewed · 12 follow-ups due · reasoning retained
✦ GRID · relationship graph

Context the row cannot show

Ananya → sibling enrolled ’24 → same school enquiries → Saturday visit. A bundle suggestion is prepared for review.

Needs review · manager owns the offer decision
outreach · after-hours coverage

The next touch, prepared

The callback, Telugu script and visit options are assembled from the record. Nothing is sent until the counsellor approves.

configured window · channel policy · rep approval
forecast · channel mix

Every delta explained

Referral and walk-in signals are ahead of the campaign plan. A rebalancing brief is ready; the manager retains the budget call.

recorded inputs · replayable roll-up · human decision
9:41•••
Counsellor companionEvening queue6 hot leads · best-window sorted
AR

Ananya RaoScore 87 · call by 8 pm

● Online

✦ Open with scholarship test. Sibling enrolled: slab B stacks.

This week · league#2 of 18
340 pts60 to gold

12-day follow-up streak · South zone

Today · appointmentsCalendar

Campus visit · Ananya Rao11:00 am · Kukatpally centreRoute sent

Scholarship call · Rohit S.AI-picked slot · script ready✦ Review

14Calls today

3Visits booked

2Enrolments

Prep my 6 pmToday’s no-shows?
Ask copilot…
Seller companion

The queue, in every rep’s pocket.

Best-window sorted leads with agent briefs, one-tap calling, a league that keeps the floor moving, and a dictated update lands straight on the record.

186open leads · illustrativeLD-2214 queue
12follow-ups dueowner and reason visible
4agents on the rosterhuman gates retained
Illustrative product experience and operating data, not customer results.
One record spine · the complete sales surface

The surface a sales team actually runs on.

What ships with the generated tenant, before a single customisation. The modules stay connected because the underlying lead, account, opportunity and decision trail stay connected.

Foundation

Lead & account model

Leads, contacts, accounts, opportunities and products, with parent–child account hierarchies and duplicate control on the write.

objects · hierarchy · dedupe

Territory & assignment

Territory grids by geography, segment, product or named account, with round-robin, load-balanced and capacity-aware distribution.

grid · round-robin · capacity
Pursuit

Cadences & sequences

Multi-touch cadences across email, WhatsApp, SMS and call tasks, with reply detection that pulls a prospect out of the sequence.

cadence · reply-exit

CPQ & price books

Product catalogue, price books by segment and currency, bundles, and a DMN discount grid that decides who may approve what.

catalogue · dmn · margin

Quotes, orders & e-sign

Branded quote documents generated from the record, versioned on every revision, sent for e-signature and closed back onto the deal.

template · version · e-sign
Sales operations

Activity & conversation log

Calls, meetings, WhatsApp threads and emails written to the account timeline, with recordings and transcripts attached to the deal.

timeline · transcript

Forecast & quota

Quota by rep, team and territory; commit / best-case / pipeline categories; evidence-weighted roll-ups with variance against last week.

quota · roll-up · variance

Mobile & offline capture

Native iOS and Android for the field seller: visit check-in, meeting notes dictated, orders taken and quotes shared from the phone.

ios · android · check-in
From signal to commitment

Watch a lead become revenue. Agents draft; reps decide.

The operating path is not hidden automation. Each contribution, handoff and decision stays visible on the same record.

“draft renewal outreach for accounts idle 30 days and queue for rep approval”
Prepared by the system · released only through the named human gate
Lead to won · governed lanerun 6c9d · replayable

Lead inFORM · ADS · WHATSAPP

Qualify agentSCORE · ENRICH · ROUTE

Fit?ICP GRID · TERRITORY

Account executiveDEMO · PROPOSAL

Quote & e-signDMN DISCOUNT · MAKER-CHECKER

WonHANDOFF · TRAIL PINNED

Human authority remains visible.Identity · role scope · policy version · trail

Bring your pipeline stages. Leave with them running.

In a 90-minute working session, your sales motion is drafted as an FRS, approved and generated to a staging tenant. The discount grid, agents and audit trail are included.

Book the Sales CRM session ← All applications
For your technical team

The CRM is meta on the platform: same identity model, durable execution under every workflow, agents scoped by the same RBAC, and it composes with Collections, Service and anything else you generate.

Platform architecture: six planes →Durable execution & replayable audit →Security, compliance & data residency →